In today’s fast paced world, we want to make things simple. This is why we put our hearts into baking traditional bread – as we have always done. We want to reconnect and get back to basics. And we can’t think of a better way to do that than with freshly baked bread.
We have been baking for quite a while – for over 165 years. That’s a big slice of Vaasan’s history. However, our story continues with each passing day and each bread baked.
We’ve always believed in the power of grain, because that’s where everything starts – you can’t have delicious wholesome bread without good grain. We care about the ingredients that go into our bread, and we care about how it’s made. Especially rye is close to our hearts because that is what the Finnish spirit is baked with.
But what makes Vaasan bread taste so irresistible? All you need is a lot of love and a pinch of sourdough magic. When we see our breads flying off the shelves, we know we’ve succeeded.
We are serious about bread, but life we don’t take too seriously. In addition to great bread and well-being, we believe in enjoying simple pleasures. And since sharing is caring, we want to encourage you to enjoy life’s small joys together with friends and family – like the smell of freshly baked bread or cinnamon buns.